“We’ve put out a lot of articles on the topic, and have created a social media presentation that we give to groups.”ĭanebrock explains that while there are a lot of benefits to social media, physicians also need to understand the associated risks. “We provide our members with guidance based on these guidelines,” Danebrock explains. “Social media is a hot topic, but there’s been no guidance,” Danebrock says.Īs a means to resolving that issue, the Federation of State Medical Boards, through its Special Committee on Ethics and Professionalism, recently released Model Guidelines (LINK) for physicians related to electronic and digital media use. What it comes down to is the need to focus on education. And there are very specific guidelines that physicians should adhere to. “We have all incorporated so much into our lives but we were never taught in healthcare how to manage the technology.”ĭanebrock points out that, from a social media and technology perspective, there are issues unique to healthcare such as medical board discipline and privacy laws. “Often, they don’t know exist,” says Kimberly Danebrock, RN, JD, senior risk management and patient safety specialist for the Cooperative of American Physicians, Inc. And as noted in last week’s column, monitoring social media can have a positive impact on a medical practice’s bottom line.īut are physicians adhering to social media guidelines? The answer is more startling than a simple “no.” Consumers today pay a great deal of attention to what friends and family say on social media.
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